SELLING YOUR HOME
MY PROVEN
SELLING STRATEGY
I’m a firm believer in the saying, “If it isn’t broken, don’t fix it”.
For over 20 years, our brokerage has followed the fundamental steps below to sell our clients’ homes for more money and in a shorter period of time when compared to similar properties on the market. Although the implementation of our methodology has adapted to remain at the cusp of our digital-first era, our principles remain the same – proven & effective.
The selling strategy follows a three-phase approach.
1. BLUEPRINT
I am a data-driven home selling strategist. Every house is unique and so should your selling strategy. Before any action is taken on any marketing material, I consult with clients on market comparables, industry trends and marketing tactics which best suit your home.
2. FOUNDATION
Once the strategy is established, I then put into motion the necessary steps to get your home prepared for the market. At a minimum, this includes staging, professional photography, virtual tour and video marketing. All tactics are included at no additional cost.
3. IMPLEMENTATION
Once the foundation tasks are completed, I bring your home to market and publish it live. I target traditional marketing, out-of-home marketing, digital marketing and public relations to ensure your home gets maximum exposure and in front of qualified buyers.
* Timing and adaptability are everything. I can take you from blueprint to implementation in less than a week.
DISCOVER THE VALUE OF YOUR HOME
REPLICATE RESULTS. NOT WORK.
01.
Blueprint & Strategizing
I approach the sale of your home with a carefully calculated, data-driven approach to ensure you’re set up for success. By outlining the sales strategy, I’m able to manage realistic expectations, prepare appropriate marketing material and determine the optimal path to follow for a successful sale.
02.
Photography & Videography
People formulate a first impression within one-tenth of a second. Most of the time, this is based off visual cues. Your home is no different. I hire a photographer to take professional photography and capture 4k footage of your home. Real estate listings with photos & video are 403% more likely to receive inquiries compared to those with only photos.
03.
Marketing
I target all marketing channels to ensure your property gets the most exposure possible. I don’t just upload your listing to the local real estate listing system and call it done. Whether it’s social media, out-of-home, digital or a form of public relations, I take all possible measures to get your home seen.
04.
Reporting, Feedback & Measurement
While your listing is active on the market, I track key performance indicators (KPIs) to monitor how your listing is performing. I compile the information and report back to you on a regular basis to keep you updated on performance and showing feedback. By the time an offer comes in, you’ll be fully educated to make an informed decision.
05.
The Network
Without my Network of Contacts established over the years, none of this would be possible. With almost 20 years of real estate industry knowledge, I are able to provide you with the best guidance when it comes to selling your home.
